# Why Kube?

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## **The image optimization engine built to run on your infrastructure — not ours.**

Click to play

ImageEngine Kube gives you the same device-aware optimization trusted by 100,000+ domains, deployed inside your own cloud as a Kubernetes or Docker container. Flat monthly pricing. Full data ownership. No per-request fees.

[Test Your Site](/content/schedule/index.html)

[Estimate your savings](/content/free/index.html)

## **Why Kube Outperforms?**  **The WURFL device detection advantage.**

Most image optimization platforms rely on breakpoints and best guesses about screen sizes to decide which image variant to serve. That means they generate a handful of static sizes and hope one is close enough. It's the industry default, and it wastes bandwidth on every request.

ImageEngine takes a fundamentally different approach. Every image request passes through WURFL — the device detection engine we built and have refined over 15+ years — which identifies the exact device making the request: screen width, display pixel density, format support (AVIF, WebP, JPEG XL), and even network conditions via Save-Data hints.

That intelligence feeds directly into the optimization pipeline, producing 10–15 unique image derivatives per original — each one precisely tailored to a specific device. No breakpoints. No guesswork.

#### 80%+ payload reduction

More than half of ImageEngine customers see payload reductions of 80% or more.

#### 10–15 derivatives per image

Each original image generates 10–15 unique optimized variants — one for each device class.

#### $10–50K/mo potential savings

At enterprise scale, the combination of smaller payloads and lower CDN transfer costs saves $10–50K/month.

# HOW it works

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### Deploy in minutes. Optimize automatically.

Kube is the same proven ImageEngine stack we've operated as a service for years — now packaged for your infrastructure. Deploy it with a single Helm chart command or Docker Compose file, point your image traffic to it, and optimization starts immediately.

Step 1  
**Deploy the stack**  
A single Helm chart command deploys the entire Kube stack to your Kubernetes cluster. Also available as Docker Compose for non-K8s environments.

Step 2  
**Point your image traffic**  
Update your CDN origin or image URLs to route through your Kube instance. Works with CloudFront, Fastly, Cloudflare, Akamai, or any CDN you already use.

Step 3  
**Serve optimized images**  
Kube automatically detects each requesting device via WURFL, selects the optimal format, resizes, compresses, and serves. Up to 80% payload reduction — on autopilot.

**Kubernetes**(Helm chart)  
Recommended

**Docker**  
Containers

**Managed**  
Cloud K8s  
EKS / AKS / GKE

**Bare metal**/ on-prem  
Full control

[Schedule Your Walkthrough](/content/schedule/index.html)

# SECURITY & CONTROL

## Your images never leave your infrastructure.

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#### **SaaS multi-tenant risk**

- Images are stored alongside thousands of other customers across global regions  
- A data loss event affects all tenants simultaneously  
- No control over where images are load-balanced or stored  
- Vendor decides security policies

#### **ImageEngine Kube**

- Images never leave your infrastructure  
- Full control over regions, access policies, encryption, and retention  
- No shared servers, no co-mingled data  
- Delete any image, anytime — ImageEngine has zero access to your data

"Companies that have user profile images want to make sure those images aren't co-mingled on shared servers — because a loss of that data represents a risk too high to absorb."

[Learn about Kube's architecture →](/content/schedule/index.html)

# HEAD-TO-HEAD

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## How Kube compares — performance and cost.

ImageEngine's WURFL-powered optimization consistently outperforms competitors on payload reduction and page load speed. And with Kube's flat-rate licensing, the cost advantage compounds at scale.

#### vs.

#### **Cloudinary**  
**46%**  
more effective optimization  
**37%**  
faster page load

Cloudinary is a DAM that relies on third-party CDNs and places less focus on mobile optimization.

#### vs.

#### **Imgix**  
**74%**  
smaller payload  
**42%**  
faster page load

Imgix relies on an external CDN (Fastly) with limited automatic image optimization.

Tests conducted on equivalent origin images across mobile device profiles.

---

### The cost model comparison.

[Model Your Own Numbers](/content/pricing/index.html)

# USE CASES

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## Built for image-heavy businesses at scale.

**E-Commerce**

Page load speed directly impacts conversion. Amazon's own data shows a 5-second load has 10x worse conversion than a 2-second load. Kube optimizes every product image for every device automatically.

**User-generated content**

Real estate platforms, social apps, and community sites manage vast libraries of oversized uploads. Kube reduces storage and delivery costs without re-processing at ingest.

**Marketplaces**

Razor-thin margins and images you don't control. Reseller platforms can't afford unoptimized vendor images, which eat into bandwidth costs and page performance.

**Travel & hospitality**

Millions of listing photos, many of which may never be viewed. On-the-fly optimization beats pre-generating and storing variants for every possible device.

## **Rated a top image platform by Google's Web Dev community.**

ImageEngine was recognized in Google's Web Dev Tooling Report as a leading image optimization solution. The report evaluated image CDNs across format support, compression effectiveness, and delivery performance.

[**VIEW THE REPORT →**](https://images.tooling.report/)

## **Ready to take control of your image costs?**

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#### **Speed test your site**

Test your own site and see how much faster it could be.

_[Test Your Site→](/content/test/index.html)_

#### **Talk to Our Team**

Get a 15-minute walkthrough of Kube for your use case.

_[Schedule a Call→](/content/schedule/index.html)_

#### **Model Your Savings**

Use our estimator to compare Kube vs. your current costs.

_[Pricing Estimator→](/content/pricing/index.html)_

#### **Kick the tires**

Test the full feature set in our pre-provisioned environment before you pull the Helm chart.

[Enter the Sandbox](/content/free/index.html) →
