# Why Kube? --- ## **The image optimization engine built to run on your infrastructure — not ours.** ImageEngine Kube gives you the same device-aware optimization trusted by 100,000+ domains, deployed inside your own cloud as a Kubernetes or Docker container. Flat monthly pricing. Full data ownership. No per-request fees. ## **Why Kube Outperforms?** **The WURFL device detection advantage.** Most image optimization platforms rely on breakpoints and best guesses about screen sizes to decide which image variant to serve. That means they generate a handful of static sizes and hope one is close enough. It's the industry default, and it wastes bandwidth on every request. ImageEngine takes a fundamentally different approach. Every image request passes through WURFL — the device detection engine we built and have refined over 15+ years — which identifies the exact device making the request: screen width, display pixel density, format support (AVIF, WebP, JPEG XL), and even network conditions via Save-Data hints. That intelligence feeds directly into the optimization pipeline, producing 10–15 unique image derivatives per original — each one precisely tailored to a specific device. No breakpoints. No guesswork. #### 80%+ payload reduction More than half of ImageEngine customers see payload reductions of 80% or more. #### 10–15 derivatives per image Each original image generates 10–15 unique optimized variants — one for each device class. #### $10–50K/mo potential savings At enterprise scale, the combination of smaller payloads and lower CDN transfer costs saves $10–50K/month. --- ## HOW it works ### Deploy in minutes. Optimize automatically. Kube is the same proven ImageEngine stack we've operated as a service for years — now packaged for your infrastructure. Deploy it with a single Helm chart command or Docker Compose file, point your image traffic to it, and optimization starts immediately. **Step 1: Deploy the stack** A single Helm chart command deploys the entire Kube stack to your Kubernetes cluster. Also available as Docker Compose for non-K8s environments. **Step 2: Point your image traffic** Update your CDN origin or image URLs to route through your Kube instance. Works with CloudFront, Fastly, Cloudflare, Akamai, or any CDN you already use. **Step 3: Serve optimized images** Kube automatically detects each requesting device via WURFL, selects the optimal format, resizes, compresses, and serves. Up to 80% payload reduction — on autopilot. **Kubernetes**(Helm chart) Recommended **Docker** Containers Any host **Managed** Cloud K8s EKS / AKS / GKE **Bare metal**/ on-prem Full control ## SECURITY & CONTROL ### Your images never leave your infrastructure. --- #### **SaaS multi-tenant risk** - Images are stored alongside thousands of other customers across global regions - A data loss event affects all tenants simultaneously - No control over where images are load-balanced or stored - Vendor decides security policies #### **ImageEngine Kube** - Images never leave your infrastructure - Full control over regions, access policies, encryption, and retention - No shared servers, no co-mingled data - Delete any image, anytime — ImageEngine has zero access to your data "Companies that have user profile images want to make sure those images aren't co-mingled on shared servers — because a loss of that data represents a risk too high to absorb." ## HEAD-TO-HEAD --- ## How Kube compares — performance and cost. ImageEngine's WURFL-powered optimization consistently outperforms competitors on payload reduction and page load speed. And with Kube's flat-rate licensing, the cost advantage compounds at scale. ### vs. ### **Cloudinary** **46%** more effective optimization **37%** faster page load Cloudinary is a DAM that relies on third-party CDNs and places less focus on mobile optimization. ### vs. ### **Imgix** **74%** smaller payload **42%** faster page load Imgix relies on an external CDN (Fastly) with limited automatic image optimization. --- ### The cost model comparison. ## USE CASES --- ## Built for image-heavy businesses at scale. ### **E-Commerce** Page load speed directly impacts conversion. Amazon's own data shows a 5-second load has 10x worse conversion than a 2-second load. Kube optimizes every product image for every device automatically. ### **User-generated content** Real estate platforms, social apps, and community sites manage vast libraries of oversized uploads. Kube reduces storage and delivery costs without re-processing at ingest. ### **Marketplaces** Razor-thin margins and images you don't control. Reseller platforms can't afford unoptimized vendor images, which eat into bandwidth costs and page performance. ### **Travel & hospitality** Millions of listing photos, many of which may never be viewed. On-the-fly optimization beats pre-generating and storing variants for every possible device. ## **Industry recognition** ## **Rated a top image platform by Google's Web Dev community.** ImageEngine was recognized in Google's Web Dev Tooling Report as a leading image optimization solution. The report evaluated image CDNs across format support, compression effectiveness, and delivery performance. ## **Ready to take control of your image costs?** --- ### **Speed test your site** Test your own site and see how much faster it could be. ### **Talk to Our Team** Get a 15-minute walkthrough of Kube for your use case. ### **Model Your Savings** Use our estimator to compare Kube vs. your current costs. ### **Kick the tires** Test the full feature set in our pre-provisioned environment before you pull the Helm chart.